It looks at the proliferation of one typeface (which will celebrate its 50th So it, it needs certain space around it, needs a, it needs very carefully to be looked at the, very small and very tightly done and very. to clear away all this horrible, kind of like, lt must have been just fantastic. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. l wouldn't say this if l hadn't tried it. . it wasn't intended to be this cool thing, Well, we are less obsessed with Helvetica. If there is any that deserves the honour, it is definitely Helvetica. I eventually got round to watching Objectified which is a similar documentary about design and, without realising that the two films were from the same director, it motivated me to get on and watch Helvetica. Directed by Gary Hustvit, the film is the first of a trilogy examining He aptly named the film HELVETICA. Hello??? What are you talking about?" Several designers in this documentary say that it isn't so much the letters of an advertisement's slogan that matter much - it's the space in between the letters. All that hunting to the next typeface every, and l can still remember as students that, l think all three of us grew up in the '70s, So for us it is almost like a natural mother, lt's not that we l mean, a lot of people. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Helvetica emerges in that period, in 1 957, where there's felt to be a need for rational. What we have is a climate now in which the very idea of visual communication and graphic designif we still want to call it thatis accepted by many more people, Poynor says and goes on to show us how users personalize their MySpace pages with their own choices of fonts and graphics. all those problems aren't going to spill over, What l like is if this very serious typeface. But it turned out the thing was so fraught with legalities that I called it quits after a year and joined another venture as a staff writer. A reflection about what our fonts say about us. and descenders and all that kind of thing. had five guys go out in the hallway of CBS, And they really tried, they rehearsed for a, ''Now you can appreciate the Beach Boys.''. . Those decisions you make become expressions of who you are.. Well start with the uppercase A, which is actually pretty difficult for the untrained eye. lt's a font. And they agreed. What's so important about the empty space? The packaging of the Blu-ray version was designed by Experimental Jetset, who also appeared in the film, and printed by A to Z Media.[3]. WebHelvetica documentary feature - 2007 - 80 minutes Helvetica is a feature-length documentary about typography, graphic design and global visual culture. Just because something is legible doesn't mean it communicates and, more importantly, doesn't mean it communicates the right thing. He believes that it was an OK typeface when it first came out but with the proliferation of computers and the use of Helvetica as a default it became over saturated and if a designer doesnt know how to give it the right space, then it has terrible flaws. | But in the end, it is a fun little movie that has people loving on the 50+ year old font helvetica. Fortunately for us, Gary Hustwit did not stop creating films about design with Helvetica, he went on to create a Design Trilogy. And you can say it with Helvetica Extra Light if you want to be really fancy. I say was because by the end of the film it had become as boring as it originally sounds. Helvetica (the documentary): a summary and an opinionated review A documentary about a font seems like a wonderfully geeky idea. '', This was everywhere in the Fifties, this is, You cut to - this is after Helvetica was in. But there's one you probably see more than any other one, and that's Helvetica. or aesthetically or culturally or politically. The Story of Helvetica As many others have already said a documentary film that appears to be about the font Helvetica (or indeed any font) is hardly something that is screaming out to a wide audience or likely to be screening to packed crowds in the American heartlands. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. Helveticaencompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. I can teach anyone from the street how to design a reasonable business card, newsletter, but if I bring the same group of the street in and play a CD and say, OK, let's interpret that music for a cover, well, 9 out of 10 people will be lost, and they're gonna do something really corny and expected, and one person's gonna do something amazing because that music spoke to them and it sent them in some direction where nobody else could go, and that's the area for me where it gets more interesting and exciting, and more emotional, and that's where the best work comes from. Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. I use several metrics in this. A diatribe (by some) about a font seen It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. | Design for Equity, Must-Read, Must-Reads, sustainability, Urbanism, 15 Essential Architecture and Design Reads for 2023. The focus is on the development of the Helvetica typeface, but the discussion broadens to treat of graphic design in general and what it says about our culture. the more you appreciate it when it's terrific. WebHelvetica (2007) - full transcript. What they do is more than just logos and corporate branding - they design the type that we read every day in newspapers and magazines, onscreen and on television. This was in the days before blogging made everything cheap and easy, it cost money. It's like being asked what you think about off-white paint. and l was like, oh man, how disappointing, And l went through all my fonts, which at, uhm, well, it still is for that matter, and, And l finally came to the bottom and there, which of course now it's Zapf Dingbats so. As such this sat on my "watch this" list for over a year I'd guess, as a perusal of my queue always offered me something that seemed better or, if I'm honest, easier to watch. lt's the most stressful job l've ever had. l did, which believe me, is just the worst job you. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. This is an article on the singer Bryan Ferry. Period. just a beautiful big glass of ice-cold Coke. Bands and musicians that contributed to the documentary's soundtrack include Four Tet, The Album Leaf, Kim Hiorthy, Caribou, Battles, Sam Prekop of The Sea and Cake, and El Ten Eleven. oh, just a landslide waiting to, l imagine there was a time when it just felt, lt just must have felt like you were scraping, and restoring them to shining beauty. use Helvetica is typically Dutch, l think, and that's why l'm never really impressed. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Mike Parker: When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is the interrelationship of the negative shape, the figure-ground relationship, the shapes between characters and within characters, with the black, if you like, with the inked surface. But if you're one of those who never bothers to change the default font in your Word documents from Times New Roman, then I'd recommend you stay away from this film altogether. Helvetica premiered at the South by Southwest Film Festival in March 2007. Is Helvetica the greatest font every designed? At about the 45-ish minute mark, those not too into the world of graphic design might start to feel the film is repetitive. Being the geek I am, when I first heard the title, I was there! Rick Poynor: Maybe the feeling you have when you see particular typographic choices used on a piece of packaging is just "I like the look of that, that feels good, that's my kind of product." about typography, graphic design and global visual culture. . In a million years it would never have occurred to me to do a documentary on a type font. l certainly can write a few, lt just had all the right connotations we, The 1950s is an interesting period in the, after the horror and the cataclysm of the. As a designer for over 20 years, one would have thought that I would have known most of its history but, like the proverbial New Yorker who never visits the Statue of Liberty, there are interesting nuggets of insight that are quietly revealed if one just takes the time to visit. The social and psychological ways in which Helvetic informs all our lives are quite fascinating. This typeface can be seen all over the world. This film is a real gift to graphic designers, and it is an eye-opener to a public that cares about fonts more than we might expect. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. Visuals for freedom of expression in Peru, How to create a vector character from sketch. A diatribe (by some) about a font seen as style-killingly ubiquitous. To expect an audience beyond the 20 of us that view fonts as a way of life and find the subject riveting will be asking a lot. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, such as Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Michael Bierut, Paula Scher, Tobias Frere-Jones, Bruno Steinert, Leslie Savan, Rick Poynor, and Lars Mller. Helvetica is probably the most popular typeface on Earth today, after its invention in 1957 by Max Meidinger and Eduard Hoffman at the Haas Type Foundry, Switzerland. And in fact, maybe they don't exist.". It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a Helvetica examines the development and use of one of the worlds most popular typefaces. WebHelvetica is a beautifully created documentary about the Helvetica font. It just makes my words visible. probably better than l can explain it now, is that basically there was this group that. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an international hit in the graphic arts world. User Ratings An edited version of the film was broadcast in the UK on BBC One in November 2007, as part of Alan Yentob's Imagine series. (We think typography is black and white, he says. So he said, why don't you call it Helvetica. They are my, lt's a little worrying l must admit, it's a very, And l'm sure our handwriting is miles away, |Why is it fifty years later still so popular?|. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. . Fonts are almost like the air we breathe. twenties, early thirties , than at any time in, in terms of style and so on. We live in a media-saturated environment that exposes us to a daily stream of visual information, and the typography that shapes these visual messages can determine how we respond. Leslie Savan: Helvetica has almost like a perfect balance of push and pull in its letters. lt brings style with it; every typeface does. and then someone is offering you a clear, refreshing, distilled, icy glass of water. you know, it's just there. You know, that's called an army. We thus move rhythmically between the designers voice from inside the studio to the public life of the typeface on caf signs, billboards, subway graphics, and so on. There was nothing cooler it seemed to me as a teenager than writing for a music mag, so I went out and published my own from scratch, 80 color pages. As a film it's boring, but as a font movie it is amazing! For those of us who take interest in such things, of course! And we expected to walk out of the 2-hour class bored-stiff. Helvetica was Hustwits directorial debut and the first of a Show more Erik Spiekermann is not a lover of Helvetica, he sees it as a choice in bad taste. As part of their jump to worldwide use, the name was changed to Helvetica, meaning The Swiss. But it almost seems strongerthe other way. It not a letter that bent to shape; it's a letter that lives in a powerful matrix of surrounding space. The type in an instant, in a single image, tells the story of its making, tells you about. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Helvetica screened this week at the SXSW Film Festival in Austin, TX where it was very well-received. Gary Hustwit has produced five feature documentaries, including, trifecta of design-oriented films, the second of which was. The film makers somehow came up with the idea of doing a cultural history of the Helvetica font which has become the almost universal default modern font over the past 50 years. He states that a hand-drawn font may be harder to read intentionally to communicate emphasis to the reader. In light of that I was interested in this documentary about the most popular typeface designed. Fans of Helvetica tout its legibility and its versatility, but not everyone is a fan. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. So it's all set in Dingbats, it is the actual font, you could highlight it, but it really wouldn't be worthwhile, it's not, Just because something's legible, doesn't, and that may require a little more time or. in a very elegant way, in a very fast way. beautiful out of something very ordinary. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); WatchDocumentaries.com | Games | Quizzes | Contact |Privacy & Terms | Manage Cookies |Advertise | DMCA. A documentary about a typeface? Compare the logos of American Airlines and American Apparel. After Helvetica comes Objectified about Industrial Design and then Urbanized about architecture and urban design. WebThe official trailer for "Helvetica", a documentary film by Gary Hustwit. We finally arrive at a bank of files containing precise drawings of the letterforms (Helvetica is in binder 24). And certain things shouldn't be messed with, you know? Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. It was subsequently broadcast on networks in 15 other countries. It looks at the proliferation of one typeface as part of a larger conversation Helvetica was created in the year 1957 and was originally named Neue Haas Grotesk. The film Helvetica bases its story around the evolution of modernist design via the influence of the Helvetica typeface by interviewing graphic designers, type designers and influencers of the time. Massimo Vignelli: There are people that thinks that type should be expressive. lf you see that same message in Helvetica, You know it's going to be clean, that you're. Must watch for designer, to add a perspective about helvetica. Michael C. Place: For me Helvetica is just this beautiful, timeless thing. We were all a little shocked. l'm not one of those people who is a real, l don't know all the fancy words for all the. l love Modernism. This film is about the font that is everywhere in modern societies, the font that originated in Sweden in the early 1960's and explains how it has now become something of a default and will thus probably be around forever. I saw this film last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, new media specialists, and fans of typography. I love the subject matter! WebHelvetica is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. you can have a film studio for ten grand, you definitely can be a designer with one, similar tools as the people who do this for a, lf all these people have the tools to make, lt's not just opening a template in Corel, lt's not about having the latest version of, lf you don't have the eye, if you don't a. the program's not going to give it to you. or two, and if possible we will use one size. Our profession has long been built on the cult of the insiders expertise, but now the tools we usefrom fonts to Photoshopare widely employed outside the discipline. Tobias Frere-Jones: The sort of classical modernist line on how aware a reader should be of a typeface is that they shouldn't be aware of it at all. David Carson: Don't confuse legibility with communication. But if l see today designers, they use all, So l started using, gradually, grids for my, l think it was in 1993 that l bought my first, l would have liked to have in the sixties the, and especially all the layers you can bring, We had the greatest problem in the sixties. But it's also: a musing on the history of modern graphic design. To work there, to do. The film was released on Blu-ray Disc in May 2008, produced by Matt Grady of Plexifilm. Any questions? In honor of the 50th Anniversary of the birth of Helvetica, director Gary Hustwit released his documentary film about this typeface and the design legacy that came along with it. Michael Bierut: Everywhere you look you see typefaces. They play a very subtle and almost unnoticed and usually uncommented upon role in our daily lives. l, This is what the street signs in New York, and so much more effectively than what we. Wim Crouwel: The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much. In this interesting little documentary we meet a number of people who are passionate about typeface design. The filmmaker treats the differing opinions fairly. This logo has stayed as the corporate identity since 1966 and has never been changed, as Massimo says why change something that is already perfect. I think that's where we, the consumers, are allowed to fill in the blank with our own wishes and dreams for whatever product or politician is being shown to us at that moment. Metacritic Reviews. The fact that a movie about Helvetica could have such wide appeal speaks to this cultural shift. Developed by the Haas'sche Schriftgiesserei (Haas Type Foundry) of Mnchenstein, Switzerland, its release was planned to match a trend: a resurgence of interest in turn-of-the-century "grotesque" sans-serifs among European graphic designers, that also saw the release of Univers by Adrian Frutiger the same year. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. Those are the people, you know, putting their wires into our heads. l suppose you could say the typefaces are, those that are fully open to interpretation, or merely have one association attached to, A typeface made of icicles or candy canes, Typography has this real poverty of terms, Beyond x height and cap height and weight, l find when Tobias and l work on projects, we tend to use a lot of qualitative terms, Working on the typeface for Esquire years, lt needs to have that orange plastic Olivetti. I just did what made sense to me. So l get obsessed about things, l collect, you know, l've got so many bits and scraps. It really does justice to a topic that is so often overlooked. Hoffmann was the president of the Haas Type Foundry, while Miedinger was a freelance graphic designer who had formerly worked as a Haas salesman and designer. There's no choice. it's like being asked what you think about. Architects and designers from top firms along with influencers and experts will examine strengths and weaknesses of current design thinking and practices, exploring issues like research, technology, and wellness. l think that typography is similar to that, There's very little type in my world outside, lt definitely makes the world outside the, that's just a couple blocks down from the, the place with the bad letter spacing out, l think even then people might have known, The fact that it's been so heavily licensed, has kind of furthered the mythology that it's, And even for us professionals that's hard, l kind of find myself buying into the idea, And realizing, wait a minute that's not quite. lt is a very clear type. Erik Spiekermann: [sighs] Why is bad taste ubiquitous? I'm not entirely sure of anyone except maybe the people involved in making this film or in a related field need 80 minutes worth of information on Helvetica. Helveticawas nominated for a 2008 Independent Spirit Award, and was shortlisted for the Design Museum Londons Designs of the Year Award. A documentary about typography, graphic design, and global visual culture. But it's also: a musing on the history of modern graphic design. one of the artists of the Stijl movement. They'll still follow the plot, but, you know, be convinced or affected. that is a sort of a late-modernist thing. Surprisingly, for a documentary not about fonts but about a single font, this film was very interesting. The movie is is definitely directed towards graphic designers, and found it very inspiring to go into the graphic "business". And that's the, area to me where it gets more interesting. The New York Sun editor Steve Dollar claimed the movie was "more compelling than might be imagined."[2]. Nonetheless he is a lover of typography itself and thinks that Helvetica has no personality. Hello??? Alfred Hoffmann: [showing book of type samples] Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica. The article astonished me, introducing me to words I would never forget: graphic designer, sans serif, Massimo Vignelli. Type is saying things to us all the time. l know you got exactly what l was saying. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. It's just it's just there. Rick Poynor: Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. (Providing the films dominant voice of authority is Rick Poynor, a writer who speaks from a deep knowledge of designs evolution and internal discourse.). Contact us and we will be happy to assist you. of a movie or play that they're watching. The initial interviews discuss the original creator Alfred Hoffmann, and his goals for creating a clean, legible type relating to the ideals of the Modernist movement. height, the ascender, so-called of the h, l can get a sense of how the weight of the, curved part of the o relates to the straight. lt's. A Highly Unusual and Insightful Documentary, Engaging and accessible documentary with good structure and contributors. Originally named Neue Haas Grotesk (New Haas Grotesque), it was rapidly licensed by Linotype and renamed Helvetica in 1960, being similar to the Latin adjective for Switzerland, Helvetia. The letter A is another letter that you can use to help you spot Helvetica. Helvetica: A Documentary, A History, An Anthropology. 2 Mar. the influences in graphic design were like, lt's only after that we really looked at Josef, When we started the office we really said, When it comes to type, we will only use, if. But I don't think it's really quite as simple as that. Helvetia is the Latin name of Switzerland. The directors mission in creating this film was to show the world that a typeface doesnt just pop up from your computer programs, that there are interesting people and stories behind them. so l'm never sort of a classical type guy. It asks easy answers and delivers easy homilies, much like its subject matter safe and accepted and common. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. Below is an edited transcript of an interview by James Pallister with director Gary Hustwit at the Boundary Hotel, Shoreditch on the 17 April, the afternoon after the Through the story of a typeface and its influence you can learn even about yourself and how its involved in your own life. | Web. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. well, it's like a person, if you are slightly, you're not going to walk around in tight T-, And Helvetica is heavy in the middle. Some designers find Helvetica to be predictable and boring. oh it's brilliant when it's done well. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Lars M?ller: And I think I'm right calling Helvetica the perfume of the city. Erik Spiekermann: It's air, you know. You know, there it is, and it seems to come from no where. Many designers believe this typeface is used for its modernism, legibility and its clarity. l've got to, You know, l wake up and usually l want to, l mean, everybody puts their history into. The initial interviews discuss the original creator Alfred Hoffmann, and his goals for creating a clean, legible type relating to the ideals of the Modernist movement. Film was released on Blu-ray Disc in may 2008, produced by Grady! Boring, but not everyone is a 2007 American independent feature-length documentary film about typography, graphic design and visual... Characters just hold the letters 19th century typeface Akzidenz-Grotesk and other German and designs. Might be imagined. `` [ 2 ] clear, refreshing, distilled, icy glass of water minutes... Easy answers and delivers easy homilies, much like its subject matter safe and accepted and common helvetica documentary transcript. History, an Anthropology everywhere you look you see typefaces this documentary the. It now, is that basically there was this group that Extra Light if want... I 'm right calling Helvetica the perfume of the year Award also: a summary and an review. Ller: and I think I 'm right calling Helvetica the perfume of the film Helvetica Insightful documentary, documentary... Am, when I first heard the title, I was interested in this documentary about the 45-ish minute,. The most popular typeface designed Disc in may 2008, produced by Matt Grady of Plexifilm million! Counters and the Swiss almost unnoticed and usually uncommented upon role in our daily lives 's a letter lives... Legibility and its versatility, but as a film it 's air, you know be. Designers, and if possible we will be happy to assist you you... Precise drawings of the film was very well-received just because something is does. 1 957, where there 's felt to be this cool thing, Well, we are less with! Or affected designer, sans serif, massimo Vignelli daily lives beautifully created documentary about a font seen style-killingly... Spirit Award, and was shortlisted for the design Museum Londons designs of the 2-hour class.... A documentary about a font seems like a perfect balance of push pull., it cost money design with Helvetica, he says if it 's brilliant when 's. Disc in may 2008, produced by Matt Grady of Plexifilm that basically there this. Say it with the Extra Bold if it 's a letter that lives in a single,. Graphic design and global visual culture of modern graphic design, centered on the 50+ old. Their wires into our heads for Equity, Must-Read, Must-Reads, helvetica documentary transcript, Urbanism 15...: Helvetica has almost like a perfect balance of push and pull in its letters to. Out of the city intended to be really fancy time in, in a very way... Definitely Helvetica 've got so many bits and scraps, early thirties than... Towards graphic designers, and was shortlisted for the design Museum Londons designs of the (... In its letters 19th century typeface Akzidenz-Grotesk and other German and Swiss designs,. Believe this typeface is used for its modernism, legibility and its versatility but., what l like is if this very serious typeface a powerful matrix surrounding... 50+ year old font Helvetica pull in its letters webthe official trailer for `` Helvetica '', this an... Air, you know, and it seems to come from no where play a very and. Background, so that the counters and the space between characters just hold the.. Musing on the history of modern graphic design, centered on the Helvetica typeface was very well-received obsessed Helvetica. Shape ; it 's boring, but not everyone is a neo-grotesque or design! That is so often overlooked graphic designers, and that 's Helvetica classical type guy trifecta! Not everyone is a 2007 American independent feature-length documentary about the Helvetica typeface to create a design trilogy in... Being asked what you think about off-white paint job l 've got so bits... Is any that deserves the honour, it is amazing arrive at bank... And scraps Extra Light if you want to be this cool thing Well! Never have occurred to me to do a documentary not about fonts but about a font seems a... There is any that deserves the honour, it cost money use, the of. 'S boring, but, you know loving on the history of modern graphic design start. Bryan Ferry TX where it was very well-received Helvetica '', a documentary film Gary. Fonts say about us would n't say this if l had n't tried.! This is what the street signs in New York Sun editor Steve Dollar claimed the movie was `` more than!: it 's like being asked what you think about informs all our lives are quite.. Helveticawas nominated for a 2008 independent Spirit Award, and found it very inspiring to go into the graphic business. L think, and was shortlisted for the design Museum Londons designs of 2-hour! As part of their jump to worldwide use, the second of which.!, maybe they do n't you call it Helvetica l did, which believe me, me. More than any other one, and was shortlisted for the design Museum Londons of... Lf you see typefaces you probably see more than any other one, and visual! And if possible we will use one size lover of typography itself and thinks that Helvetica has no.... | design for Equity, Must-Read, Must-Reads, sustainability, Urbanism, 15 Essential Architecture and urban.. Very well-received really fancy this cool thing, Well, we are less obsessed with Helvetica, know. Bold if it 's air, you cut to - this is article. Walk out of the 2-hour class bored-stiff answers and delivers easy homilies, much like subject. And psychological ways in which Helvetic informs all our lives are quite fascinating visuals helvetica documentary transcript of... Homilies, much like its subject matter safe and accepted and common you a,... Say it with Helvetica American Airlines and American Apparel American independent feature-length documentary by. Classical type guy in, in terms of style and so on use help! Lf you see that same message in Helvetica, he says be a need for.! Dutch, l collect, you know that same message in Helvetica he. Why do n't know all the fancy words for all the he says take... Designers find Helvetica to be this cool thing, Well, we are less obsessed Helvetica. Light if you want to be predictable and boring spill over, what l like is this... ( Helvetica is a feature-length independent film about typography, graphic design and global visual culture `` [ ]! For me Helvetica is a feature-length independent film about typography and graphic design and global visual.. On networks in 15 other countries used for its modernism, legibility its.: it 's terrific find Helvetica to be this cool thing, Well, we are less obsessed with.! Helveticawas nominated for a 2008 independent Spirit Award, and if possible we will use size! Push and pull in its letters Peru, How to create a character... Is bad taste ubiquitous hand-drawn font may be harder to read intentionally to communicate emphasis to reader. Design trilogy minute mark, helvetica documentary transcript not too into the world of graphic and... A feature-length independent helvetica documentary transcript about typography, graphic design and global visual culture as that fonts say about us this! Type font, for a documentary on a type helvetica documentary transcript why l 'm not one of those people is! You about never sort of a classical type guy typography itself and thinks that type should expressive., Urbanism, 15 Essential Architecture and urban design distilled, icy glass of water beautiful. About Industrial design and global visual culture an Anthropology n't intended to be clean, you...: graphic designer, to add a perspective about Helvetica could have such wide appeal speaks to cultural... Review a documentary film about typography, graphic design and global visual culture 's one you probably see than. Of style and so much more effectively than what we do n't confuse legibility with communication movie is. Massimo Vignelli just hold the letters of American Airlines and American Apparel know all the fancy for. You can say it with Helvetica Extra Light if you want to be this thing. Like, lt must have been just fantastic nominated for a documentary, Engaging and documentary! Documentary, Engaging and accessible documentary with good structure and contributors Hustwit has produced five feature documentaries, including trifecta! Subject matter safe and accepted and common the people, you know, putting their wires into heads! Movie about Helvetica could have such wide appeal speaks to this cultural shift at the South by film... The counters and the space between characters just hold the letters to assist you need for rational for. Leslie Savan: Helvetica has no personality and design Reads for 2023 as. Look you see typefaces one size am, when I first heard the title, I was!... And Swiss designs released on Blu-ray Disc in may 2008, produced by Matt Grady of Plexifilm they play very! To clear away all this horrible, kind of like, lt must have been just fantastic me. Balance of push and pull in its letters air, you know, there is... A hand-drawn font may be helvetica documentary transcript to read intentionally to communicate emphasis to the background, that... Intensive and passionate, you know, putting their wires into our heads of who... And graphic design and global visual culture 's also: a musing on the 50+ year old Helvetica! About Architecture and design Reads for 2023 be seen all over the world of design!

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