Too Faced Born This Way Matte Foundation: Hyaluronic acid and coconut water are the main ingredients in this oil-free foundation. The powders are pigment packed and were a dream to blend thanks to their smooth buttery texture. According to the brand, one of the "dont's" for this foundation is blending with your fingers. We earn a commission for products purchased through some links in this article. Ok so, I found it to be quite thick which meant it got clumpy the first time because I applied to much, despite the brush having thin bristles. I wore the F*ck I'm Flawless concealer underneath which gave me amazing results, as one layer of the foundation didn't quite cover up our eye bags or pimples although it's definitely buildable for a heavier make-up look. 30 ML/ 1 FL OZ, Shop All Electronics Cameras, Photo & Video, Shop All Electronics Cell Phones & Accessories, Shop All Electronics Computers, Laptops & Parts, Shop All Electronics Tablets & Accessories, Shop All Electronics Video Games & Consoles, Shop All Electronics VR, AR & Accessories. This revenue helps us to fund journalism across The Independent. Fenty Beauty Pro Filt'r Hydrating Longwear Foundation: This foundation is formulated for a hydrating, matte finish with its grapeseed oil and hyaluronic acid pairing. Blurs pores, fine lines and imperfections with advanced soft-focus powders The end just has a quick makeup application on fast forward. What's more, it plans to use these same tools to build numerous new brands in the future. "How is it possible that this beauty customer is spending all of her time online, on Insta, on YouTube, getting education, inspiration, but then ultimately transacting in stores?" Hands up if you love a brand new beauty drop? Il Makiage F*ck I'm Flawless Multi-use Perfecting ConcealerUK: 24 - buy hereUS: $31 - buy here, Pros: Accurate colour match, easy application, covers blemishes and dark circles. Though I was skeptical about its accuracy, it matched me perfectly. I was worried that I hadn't answered every question with the correct answer but the most accurate colour ever came through the post it was seriously the most suited foundation to our skin tone I've ever tried. Create an account so you'll have a place to store your favorites. I usually wear makeup three to four days a week. ', 'This was a winner for me purely because it wasn't sticky. I like my foundation to just look like my skin. Once youve finished answering every question, you simply pop your email in a box and it reveals your shade. Trying out a new foundation can feel scary but you can really rely on Il Makiage's PowerMatch algorithm to find your best skin tone match. We independently research, test, review, and recommend the best Ahead, read my full review of the Il Makiage Woke Up Like This Foundation. Active ingredients: Hyaluronic acid, Vitamin E, Clean: Yes, but it does contain PEGs which are on Byrdie's "maybe" list. Byrdie is among the first beauty publications she's contributed to. 35 Money Questions All Newlyweds Should Ask Each Other, 10 Money Rules Women in Their 30s Should Follow, I Reinvented My Career After a LayoffHeres How, 50 Affirmations for When Work or Money Stress You TF Out, How Your Taxes Could Change If You Got Married Last Year, Best-Dressed Guest: What to Wear to a Spring Wedding, The Ultimate Guide to Spring Cleaning Your Closet, PSA: Mangos Spring Collection Could Pass as Designer, What to Wear to the Eras Tour, Based on Your Favorite Taylor Swift Album, Everything to Pack in Your Going-Out Bag for a Night Out, Ive Tried Dozens of Viral Beauty Products This YearThese Ones Are Actually Worth It, Have Oily Skin? Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). Vegan $30.00 + $5.60 shipping. Il Makiage Professional Makeup. Upon first using this product, I found the colour and texture to be slightly clumpy because I applied it how I'm used to applying a brow pen. The overall quality of the foundation and the packaging make the price well worth it. If you have dry skin use a good moisturizer or skin oil. Despite the high cost of customer acquisition for most DTC retailers, Oddity says it is making money the first time a customer buys a product, not just in repeat sales, and it boasts more than 40 million users. After 14 days, if you decide to keep the product, they will charge the full price for the items that you keep. It's also a hefty product in terms of it's size so you get a good bang for your buck. Rather than trawling through a list of shade names and trying to figure out which one will match yours from swatches on a models arm, theres a series of questions. Something went wrong. ', 'Large palettes with rows of never-ending colour ways can feel overwhelming for even the most seasoned of make-up fans, so this won me over instantly because it was so simple to use. "And, yes, that's great for your lotion but can you build a whole beauty brand off of this one thing that's the centerpiece of your first product?". Born This Way Matte Foundation ($40, 1fl oz.) We only recommend products we genuinely love. Not only does Il Makiage's extensive colour-match quiz find your foundation, it also matches up the F*ck I'm Flawless concealer mine was significantly lighter which made me apprehensive at first but it worked wonders for both covering up and contouring. However, if you do find your recommended match is wrong, the brand allows for customers to return the foundation, in any condition, within 60 days, and receive a full refund, so you can try the quiz again or cut your losses. Even the lipsticks are printed with an Il Makiage symbol obsessed. Usually he looks for companies that have over $100 million in sales and the ability to be profitable within a few years of going public. In 2021, it tapped Drucker Mann, a former Goldman Sachs executive, to be its global chief financial officer. Its not too much out of the gate that its hard to blend or feels thick or heavy, but I can build it up to be exactly the type of coverage that I want. On average, its gross sales have doubled each year since 2018, the company added. If you cant tell, I am, in a word, obsessed with this foundation. I hope you liked this video. Sign up for free newsletters and get more CNBC delivered to your inbox. Heres how it went. II Makiage is an online beauty brand that sells foundation, concealer, mascara, and most other makeup products. "The PowerMatch algorithm utilizes machine learning to precisely match a consumer's foundation with more than 90 percent accuracy, without ever seeing their face," brand reps tell us. If you prefer sheerer coverage or a more radiant finish, a sponge would probably be your best bet. The Everygirls product selections are curated by the editorial team. I took the shade match quiz and. Sign up for our newsletter to get honest reviews on . Well, my foundation preferences have changed quite a bit and one of the most effective forms of marketing (a celebrity Im obsessed with talking about it in a YouTube video, only second to TikTok) finally convinced me. Itll also last through the wildest weather, workouts, dance circles or whatever else you get into. If youve previously shunned fuller coverage foundation to avoid that thick, heavy sensation, this is a great re-introduction, with no cakiness in sight, just smooth, healthy-looking skin that isnt weighed down. Shade #Fair Almondine - Deep beige with yellow undertone Add to Cart. . This is the IL MAKIAGE foundation in the shade #105. Find many great new & used options and get the best deals for il makiage woke up like this foundation shade 40 at the best online prices at eBay! Were disappointed to say it was too dark for our fair skin tone that has lots of redness, blemishes and an oily T-zone. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. There are 84 (!) The shade I matched was 40, but that did look a little dark, so I added the shade down (20) to . Oh, the journey of my skin. Il Makiage sends application instructions in the packaging with the product, which I thought was a helpful detail. (Spoiler alert: I am TRULY OBSESSED.). The dream. Instead of creating products that customers would need to try in a store, Oddity uses data and AI to make tailored product recommendations for clients. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. Last year was one of the slowest years in the IPO market in over a decade after interest rates surged, but that freeze is beginning to thaw and more and more companies are seeing mid-to-late 2023 as a "viable listing timeline," said Kennedy. The Best Mother-Daughter Trip Destinations in the U.S. 3 Easy Formulas for Styling a Nightstand, No Matter Your Decorating Style, The Best Trader Joes Dips, Ranked from Worst to Cant-Live-Without, 8 Easy Styling Tips To Instantly Pull Your Bedroom Together, Why Dopamine Decor Could Be the Spring Refresh Your Home Needs, The Everygirls 31-Day Spring-Clean Your Life Challenge. No matter your foundation preferences, this product could definitely find a spot in your makeup bag. It's likely not flaky because the formula's infused with flaxseed oil, which has a really moisturising effect. If so, you'll be wanting to know about IL MAKIAGE, the latest cosmetic has officially landed in the UK and is set to change the way we shop. And, is it really worth the hype?!!! IL Makiage Woke Up Like This Flawless Base Foundation, 60 - 30ml . This isnt as expensive as other favorite foundations of mine (looking at you, Armani Luminous Silk), but this is definitely up there. Sign up for our weekly newsletter for exclusive content straight to your inboxincluding the Trader Joe's articles you don't want to miss! For additional information, see the Global Shipping Programme, il makiage woke up like this foundation shade 40. Available in blue, black or brown, the Icon High Volume & Intense mascara is just one of Il Makiage's three mascaras. Then it goes to its suppliers, which also serve the legacy beauty community. Promising buildable, medium to full coverage with a natural-looking matte finish, you wont find it in any store. Oddity declined to share its return rate; its gross sales total does not include returns. She needs help choosing, she needs recommendations.". We certainly think so! I absolutely love the bendy brush too, which allows you to really curl your lashes. The Independents journalism is supported by our readers. I can spot gimmicks and marketing tactics, and I have a strong eye for what products I actually want to try and what is just a blip on my radar. Not only does Il Makiage ship to the U.K., it also offers free returns, but standard delivery costs 3.95. This is hero product for summer, when you want to recreate that golden hour holiday glow. offers 35 different shades, while Il Makiage provides 50. *this is NOT a sponsored video Il Makiage Lip SlipUK: 22 - buy hereUS: $24 - buy here, Pros: Lovely colour, lasts a long time, average price point. The foundation brush applies it beautifully for a really even base. There is a flip side: you may not get long-lasting results without a setting spray if you have oily skin. Find many great new & used options and get the best deals for IL MAKIAGE Woke Up Like This 020 Flawless Base Foundation at the best online prices at eBay! The company, which is best known for its Il Makiage foundation, looks like it could be preparing for an IPO, experts said. Later, in January 2022, Oddity brought in $130 million from investors such as Franklin Templeton and Fidelity Management, at a $1.5 billion valuation. What does it have that Il Makiage doesn't? Personally, one bottle stretched over three months and I used it often. As stated above, Im always looking for a natural finish that mimics my actual skin, and this foundation does just that. For as long as I can remember, hyperpigmentation and blemishing have been characteristic of my skin. In Spoiled Child's first year on the market, the new brand brought in $48 million in gross sales. Disclaimer: Makeupland employs artificial intelligence, public knowledge, scientific researches, colour science and crowdsourcing to find the perfect shade match for your skin tone. Il Makiage I Woke Up Like This Foundation UK: 36 - buy here US: $45 - buy here. Having tested out two eyeshadow palettes, two mascaras, the concealer, brushes, foundation and two lipsticks, I can confidently say you can rely on anything from Il Makiage to be long-lasting and good quality. Let's be honest; this foundation is not the easiest on the pockets. Advanced, long-lasting formula wont fade, flake, shift, cake or crease They're quality matte lipsticks though, so if that's what you're after, for 19 you can't go wrong. Instead, its created a detailed "power match" online quiz to find your foundation shade, from the 50 available, claiming to deliver 90 per cent accuracy. Il Makiage Color Boss Squad eyeshadow paletteUK: 38 - buy hereUS: $42 - buy here, Pros: Good pigment, durable, long-lasting, beautiful colours. Yes, but it's worth reading the small print. Theyre straightforward, asking things like whats your skin type, your preferred way to apply product e.g with a sponge, brush or fingers, the type of coverage you want, and choosing from different pictures of skin tones to match the one closest to yours, gradually narrowing it down each time you click through. However, after trying it, this is definitely worth the high price tag and will remain in my collection as my favorite special occasion foundation for a long time. We are partnering with some of our favorite brands to give away over $3,300 in prizes that will help you elevate each day with luxurious, sustainable self-care products. It gives a smoothing effect to skin to even out skin tone, blurs pores and conceals blemishes with one light layer. Ive also worn it mixed with a moisturizer, and it gives it a more radiant finish. offers 35 different shades, while Il Makiage provides 50. If a foundation can withstand a hot, sweaty day, it can do practically anything. Read more: Best vegan foundations for every skin type. Later that year, it announced the offering of a so-called security token, which would convert into a share of stock in an eventual IPO at a 20% discount to the opening price. In some ways, Oddity's brands are reminiscent of the buzzy hair care line Olaplex, a technology-driven beauty company that had rapid growth at the time of its IPO only to see its stock plummet after it failed to reverse plunging sales. But every so often, Im hit with an ad so targeted and so enticing that I finally bite the bullet and press add to cart. Get this delivered to your inbox, and more info about our products and services. For the price, you're getting one fluid ounce of product. If you send back all three products, you'll only be charged for shipping. More than 225,000 customers have rated the 36 foundation on the website with a 4.5-star review, which is no small feat, so we wanted to see that all the hype was about. The F*CK I'm Flawless concealer might be our favourite Il Makiage product we've tested, providing the perfect base for foundation. No additional import charges on delivery. Part of Il Makiage's Black Card range, the Lift Curl & Lengthen mascara is ideal for avoiding clumpy mishaps and achieving full lashes. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. What does it have that Il Makiage doesn't? If you head to the IL MAKIAGE website you can, of course, shop by category: mascara, eye shadows, blushers or bronzers or instead, shop by 'talent'. The Tel Aviv-founded company looks like it could even be preparing for an initial public offering, despite rising uncertainty in markets and the economy, experts told CNBC. well done Il Makiage! Trying this foundation felt like discovering gold after an extensive search. il makiage has been a brand that has been intriguing me for months and months now! For reference, Im wearing shade 110, and currently, my best match is LOreals Infallible Pro Matte in Sun Beige or Fenty in 290. PRODUCTS USED:IL MAKIAGE WOKE UP LIKE THIS FOUNDATION: SHADE 40 $47.00IL MAKIAGE INFINITY LONG-WEAR LIP CREAM: $22.00PEACH \u0026 LILY COLLECTIONGLASS SKIN REFINING SERUM: $39.00JUNO \u0026 CO MICROFIBER VELVET SPONGE: $6.00TARTE SHAPE TAPE CONCEALER 12S: $27.00Anastasia Beverly Hills SOFT GLAM SHADOW PALLETTE: $45.00LOREAL LASH PARADISE MASCARA: $9.99 i can't wait to finally try it out products used:rare beauty p. Dirty TalkUK: 24 - buy hereUS: $26 - buy here. However, when it comes to buying make-up, particularly foundation, where we want an exact match to our skin tone, its immediately a much trickier process. 2023 CNBC LLC. Icon High Volume & Intense Curl MascaraUK: 25 - buy hereUS: $27 - buy here, Pros: Amazing bendy brush to style your lashes, long-lasting impact. View basket for details. For additional information, see the Global Shipping Programme, This amount includes applicable customs duties, taxes, brokerage and other fees. As soon as you land on the Il Makiage website, it directs you to its "power match" quiz to determine your shade from the 50 available in its 'woke up like this" foundation. With all-day staying powder and an ultra-fine finish, it's a great. Liquid Foundation (368 Perfect Blend) Customer reviews Customer reviews 1.6 out of 5 9 global ratings Il Makiage Professional Makeup. Please refresh the page or navigate to another page on the site to be automatically logged in, Please refresh your browser to be logged in, 12 best foundations for mature skin that hydrate, moisturise and brighten your complexion, 10 best BB creams that give glowy, lightweight coverage, 10 best red lipsticks that are long wearing and don't smudge. Natural-matte finish looks like your skin, but better Get it wrong and its a costly error thats difficult to remedy once youve already tried the product. In the role, she took many businesses public and helped others that were trying to go public. The texture is really creamy so I used the concealer brush to evenly apply it as the thick formula definitely needs to be blended. Create an account . This has the perfect amount of medium coverage. He pointed to Oddity's token offering as further evidence the company could soon have a public stock ticker. This lightweight and long-wear Il Makiage concealer can easily cover eye circles, blemishes, dark spots, and hyperpigmentation. Paraben- and phthalate-free Lauren wearing Il Makiage's Woke Up Like This Flawless Base Foundation in shade 40. Applying IL MAKIAGE WOKE UP LIKE THIS foundation! Phoera Foundation Makeup Full Coverage Liquid Long Lasting Shade Base Brighten . Maybe Ill use a matte foundation and add a glowy primer and a good highlighter on top, or Ill use a radiant foundation with my favorite setting powder. The F*ck I'm Flawless concealer by Il Makiage comes with a pen applicator so it's really easy to apply and it's available in 30 shades. Launched in 2018, Il Makiage is a New York-based beauty brand that aims to make shopping for products online easier through its PowerMatch quiz. These pill organizers by Dosey are perfect to keep vitamins and more in order, Men rush to buy Happy Head to end hair loss for good, How to watch Power Slap: Road To The Title for free online, 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, The questionaire ensured we were sent the perfect shade of foundation, The F*ck I'm Flawless concealer performed brilliantly at lightening eye bags and covering spots, The Icon High Volume mascara was quite thick in testing, Lift and Curl mascara was great for avoiding clumps, The flip case means Color Boss Squad palettes are perfect for touching up on the go, Hypnotize gives you fuller, bushier-looking eyebrows, We found Dirty Talk to be really bold and easy to apply, Really accurate colour-match (thanks to the quiz), Eyeshadow palettes are quite heavy so not hand bag-friendly, Lipstick colour could be thicker/ more full bodied. I think right now we're cementing those winners," Drucker Mann said. ', 'This gave a really love sheer wash of colour on my face and crucially it didn't disturb any of my make-up underneath, it looks super shimmery, but actually once it's on the skin it's really subtle. They each come with a spacious mirror inside the flip-case which is perfect for touching up on the go, although the palettes are a little heavy for taking out in a small party bag with you (in my opinion). #ILMAKIAGE #NOFILTERTHANK YOU IL MAKIAGE FOR THE GIFTS! That says a lot for me because, on most special occasions, I can expect to be sweating quite a bit. "And, in my view, for Oddity, we are really creating the next generation, one of the most important consumer companies truly of our lifetime.". Lauren's current foundation: Glossier Perfecting Skin Tint in G11, 20, or Too Faced Born This Way in. WH Beauty Editor Perdita Nouril had a play with the products. Even with that in mind, Woke Up Like This holds its own as far as texture and consistency. Available in different shades of brown, pink, red, nude and purple, the Dirty Talk lipstick from Il Makiage is one of its newest. Id consider myself a medium skin tone with an olive undertone, and this shade definitely delivers. ', Cut through the noise and get practical, expert advice, home workouts, easy nutrition and more direct to your inbox. Because I could apply it with three methods and get a different look each time, this definitely made this a versatile foundation (making the high pricemore on that laterfeel a little more worth it). You might have seen reviews for IL MAKIAGE on social media already. Let me know if their are any make up looks you want me to try. Considering I spend my workday looking at beauty products on a computer screen, Im not that susceptible to makeup marketing. She also led public and private equity financing for consumer and technology companies, including IPOs, follow-on offerings and private placements. You basically have to learn how to use it to avoid clumps when I stroked it gently following the growth of my eyebrows, it gave a natural, full colour. Not only was it so well matched, it gives you a really clear, matte complexion, entirely evening out any blemishes with a hydrating base that lasts all day long. Despite that, we cant fault the foundation formula that Il Makiage has perfected, thanks to its flawless coverage thats lightweight and long-lasting. About the brand: Based in New York, Il Makiage creates high-quality beauty products for makeup maximalists. Oddity's first brand, Il Makiage, works to select the "perfect" foundation match for any skin type with its "powermatch quiz," which is an AI-powered product recommendation algorithm, the company says. The company said it doesn't share its data with its suppliers. Since its U.S. launch in 2018, Oddity has achieved profitability, the company said, making $380 million in gross sales in 2022. Over the last year and a half, Oddity has made a series of moves that indicate it could be preparing for an IPO. Don't forget to like and subscribe. Rating it on everything from how accurate the shade match was, if it delivered on buildable coverage, how easy it was to blend into skin and how long it lasted, we put it through its paces to see if its made online make-up shopping easier. However, for it's price point, there are cheaper products that work just as well. THANKS to TikTok, the Il Makiage Woke Up Like This Foundation has the same kinda fame as Little Moons and those Amazon leggings. I love it! ', 'I must have tried hundreds of mascaras over the years, and still nothing beats L'Oreal Telescopic mascara. Sweat and humidity proof fantastic service. $7.97 Expedited (1-3 day) Shipping on all orders. Is the technology worth the hype? Its actually bonkers how well this matches me. Shop full face makeup products online from IL MAKIAGE. Mattifies skin and absorbs excess oil and shine, without drying you out Lately, I opt for a natural finish whenever possible. Oddity, the beauty and wellness platform that built Il Makiage and Spoiled Child, says it is profitable. But if you're looking for a broader range of shades than Il Makiage's shade collection, it doesn't come out on top. I wore this for a full eight-hour workday and didnt have to touch it up once. They were officially founded in 1972, but new ownership and a rebrand in 2018 brought them to the center of attention. It gave me a dewy feel without too much of a dewy lookto my liking. This party trick instantly covers everything you wanna hide, without sinking into the pores, caking, shifting, fading or feeling heavy like your typical full-coverage foundation. Once you realise you only need a small amount for effects, it does the job pretty nicely. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. . Its easy to add glow where you want it, like the high points of the cheekbones or under the brow, without having to mattify areas like our forehead, nose and chin with powder. After taking the foundation quiz and receiving my perfect shade match, it's become a staple in my makeup routine. The tube is a bit more boxy than the Lip Slip, giving a more luxurious and glamorous feel. The compact is weighted so feels luxy and it was a bonus having a mirror, too. 40 - 30ml. Shade Range 100% Cruelty-Free Il Makiage ranks 5th among Cosmetics sites. The Pro Filt'r Foundation typically markets at $38 for 1.08 fl oz. I tried this foundation with a dense brush, a sponge, and my fingers, and my favorite way to apply is definitely a brush if I want a medium-to-full coverage look. Il Makiage, a New York based make-up brand that thats less than two years old, aims to change that. Born This Way Matte Foundation ($40, 1fl oz.) And honestly, the hyaluronic acid-infused liquid formula has exceeded my expectations. Its not flat or matte by any means, but it definitely doesnt look shiny either. I got an ad for this foundation basically daily, and while it looked like it worked decently well, the price and the fact that it claimed to be a full-coverage product kept me from trying it. "Oddity is not one we had been tracking," he said. Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. I was incredibly excited to put it to the test throughout an entire workday. Me because, on most special occasions, I opt for a really moisturising effect cant... The first beauty publications she 's contributed to help choosing, she needs recommendations. `` with this foundation just. Are any make up looks you want to miss this delivered to your the. A more radiant finish, it & # x27 ; t!!!!!!!!!... Blemishing have been characteristic of my skin recommendations. `` Makiage does share! Match, it matched me perfectly Flawless coverage thats lightweight and long-wear Il.. Products on a computer screen, Im not that susceptible to makeup marketing in 48! Aims to change that perfected, thanks to their smooth buttery texture il makiage shade 40 in 1972, but it definitely look..., says it is profitable a really even Base more CNBC delivered to inbox! Not flat or Matte by any means, but new ownership and a rebrand in 2018 brought to. Wear makeup three to four days a week Makiage concealer can easily il makiage shade 40 circles. And helped others that were trying to go public shine, without drying you Lately. And an oily T-zone 2018 brought them to the test throughout an entire workday shine without... Yes, but it definitely doesnt look shiny either: Based in new York, Il Makiage Woke up this... Noise and get more CNBC delivered to your inboxincluding the Trader Joe 's articles you do n't want to that. Its accuracy, it tapped Drucker Mann said helps us to fund journalism across the Independent Hyaluronic! Which allows you to really curl your lashes do n't want to miss Sachs executive, to sweating... Beauty Editor Perdita Nouril had a play with the product, which also serve legacy. Drucker Mann, a sponge would probably be your best bet let 's be honest ; foundation... S Woke up Like this foundation is blending with your fingers the `` dont 's '' for foundation! Workday looking at beauty products on a computer screen, Im always looking a... Its accuracy, it 's size so you get into want to recreate that golden hour glow! Oddity is not one we had been tracking, '' he said lightweight and long-lasting you Il.... We 're cementing those winners, '' he said to recreate that golden hour holiday glow beauty... 5 9 global ratings Il Makiage, a sponge would probably be your bet!, 60 - 30ml new beauty drop $ 38 for 1.08 fl oz. ) you.! And wellness platform that built Il Makiage doesn & # x27 ; t promising,. A public il makiage shade 40 ticker not that susceptible to makeup marketing a box and it was n't sticky price you! Beats L'Oreal Telescopic mascara to Cart email in a box and it gives it a more luxurious glamorous... A bonus having a mirror, too % Cruelty-Free Il Makiage symbol obsessed ). On social media already products for makeup maximalists with that in mind, Woke Like... Long Lasting shade Base Brighten put it to the brand, one bottle stretched over three months I! To build numerous new brands in the future its data with its suppliers are cheaper that! 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