Gardner, R.O. 2, pp. According to the CDC, 2.6 million Americans died in . Frequent music festival attendance is a demonstration of festival fandom including fandom-related practices, part of which are present also in the event travel career model as discussed next. (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. Career development and fandom are related concepts. The involvement, proven to contain dimensions of pleasure, self-identity and centrality in lifestyle (Getz and Andersson, 2010, 2020), describes the depth of fan interest and has similarities with the psychological connection levels of PCM. Her focus areas are festival audiences and their experiences. Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. In the context of the present study, frequent music festival attendance is expected to fulfil the characteristics of festival career development: if the introduction to festivals that is, the first festival experience was positive, it might lead to extensive festival attendance where the participant seeks new, positive and inspiring experiences at festivals. (2004), The portable community: mobility and modernization in bluegrass festival life, Symbolic Interaction, Vol. To scrutinize respondents' relation to music and festivals, the survey included questions regarding respondents' musical preferences, the importance of music, frequency of attending live music events, opinions about the quality of Finnish music festivals, opinions about the importance of different festival experience elements and future intentions regarding festival attendance. With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. The most important key figures provide you with a compact summary of the topic of "Live Music" and take you straight to the corresponding statistics. The serious nature of festival participation has been noted as loyal visitors return year after year to the same festival and sense a kind of ownership of the festival in question (Kim, 2004). Live music, in comparison, made only a fraction of this amount, generating roughly $5.5 billion the year before the pandemic started. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. At the camping site, people chilled out to the point that they might not even enter the festival area (cf. 135,000 plus the potential for a further 7,000. 2019. 0000001197 00000 n Use is, however, only permitted with SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . Tjora, A. Our customer base is really eight to 80 [in age], Smiley says. The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. This means that frequent attendees understand how important it is for the overall festival experience that they contribute to the festival atmosphere. Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). Pupil attendance stats began in September 2022 and past releases are available on explore education statistics. The appropriate behavioral rules of frequent festivalgoers meant preferred behavior and taking care that everyone was having fun. Because listening to music has become practically free (or subscription-based), the access is unprecedentedand makes live music that much more special, according to Chirinos. Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin, Tourist Studies, Vol. In this context, it is natural that a special emphasis is on performance and achieving better results. 1, pp. [Online]. 1, pp. 1, pp. The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. Music festival attendance might also be a vehicle for various . 4, pp. Last year, it sold out both of its weekends for a cumulative attendance of 198,000 people. This bulletin provides an overview of the demographic profiles, patterns of festival attendance and drug use, policing experiences and help-seeking behaviours of 5,155 Australian music festival attendees surveyed in late 2018. (2015), Social constructions of value: marketing considerations for the context of event and festival visitation, in Moufakkir, O. and Pernecky, T. (Eds), Ideological, Social and Cultural Aspects of Events, CABI International, Wallingford, pp. (2016), Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Palgrave Macmillan, London. 164-181. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. Fandom entails an emotional relationship towards the object of fandom that will be called fan interest from now on. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). As soon as this statistic is updated, you will immediately be notified via e-mail. 423-441. 52 No. Klaic, D. (2014), Festivals in Focus: Contemporary European Case-Studies and Perspectives, Goodfellow, Oxford. hb``` . on two sectors: "Media and Technology", updated Now that you have an idea of what the typical hardcore festie is like, here's why it matters: 29-40. Firstly, buying tickets in good time for festivals that would be sold out, and planning the travel and accommodation, especially in the case of festivals abroad to save money. The Statista "Chart of the Day", made available When publishing one of these graphics, We are happy to help. 468-491. Kaaboo is a completely unique music festival designed to appeal to every one of the senses and give attendants the experience of a lifetime. Furthermore, the practices related to frequent festival attendance might change over time. There were three female interviewees (Sofia, Nina, Maria) who were fans of a certain artist or a band, and followed them at festivals but typically only inside Finland: Next Friday we'll attend I think it's the 90th gig of Stam1na [] The aim is that next year I'll reach 100 gigs because it will be ten years since I saw them for the first time. Besides Pori Jazz, many of the iconic rhythm music festivals were established in a five-year period in the late 1960s and early 1970s in the middle of festival fever in Northern Europe (Klaic, 2014), such as Ruisrock (founded in 1970) in the city of Turku and Ilosaarirock (founded in 1971) in the city of Joensuu (Luonila and Kinnunen, 2019). (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. We cover all genres of music. It is quite natural to presume that frequent music festival attendance might include many of the aspects included in the event travel career. In numerous event motivation studies (see review by Li and Petrick, 2006), interests towards program, artists and atmosphere have been identified, but not the phenomenon of festival fandom per se. 1068-1079. 1, pp. Duffett, M. liability for the information given being complete or correct. As the participation frequency in music festivals increases, the importance of the festival program often lessens, at least in festivals with which the attendee is familiar; in this case, a frequent festivalgoer expects to meet familiar faces, have social interactions and experience a communal and relaxed atmosphere, all of which makes the visit pleasurable, fulfils the needs of identity building and helps in coping with everyday life. Single-day tickets cost $135 per day (plus $27 fee), at TortugaMusicFestival.com or at the box office at DC Alexander Park, 505 S. Fort . Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study (Kim, 2004; Mackellar, 2009). bU9@7['c c ,"5g},:=S'mB3^x9Kw.OtQjY~eVn}]8%Qzo|VQ:#y|/lqSBXf~|{[ZCZFYZZzEGGPFAAAD( $@r` % @`/P*A Highlight Artists: The Foo Fighters, Duran Duran, and Weezer. This text provides general information. July 10, 2020. ZoukOut Festival Attendance: 45,000 Location: Singapore First Year: 2005 Featured Artists: Marshmello, DJ Snake, and Yellowclaw Source: wikimedia.org Then you can access your favorite statistics via the star in the header. The Statista "Chart of the Day" currently focuses Lollapalooza has seen an international audience from an average of 15 countries, while the CMA Music Festival brings in fans from four outside nations. 251-268. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). and displayed without charge by all commercial and Furthermore, being able to control one's own alcohol consumption meant that the festivalgoer was able to see the performances, and not to miss them as Pekka illustrated: Sometimes it happened that an evening was kind of totally blacked out since you had drunk so much that you didnt remember anything of the evening's program, but nowadays it is fortunately really rare. Frequent festivalgoers were open for social interaction to nurture the sense of community and belonging (see Social practices). Thus, knowledge was partly general travel knowledge in the context of music tourism. The "Big Day Out" music festival, for instance, was attended by more than 300,000 . The survey was distributed by ten large music festivals ranging from jazz, pop and rock, to rap and metal, that altogether attract annually over half a million visits. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. Webster, E. and McKay, G. (2016), From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Norwich. 16-20. The findings indicate frequent festivalgoers' internal and external role in festival productions. 117-138. He was the chairman of the Finnish Society for Tourism Research 20102019. Use of this site constitutes acceptance of our, Digital In the country of 5.5 million citizens, the number of festivals per capita is noteworthy, Finns participate actively, and the contents of festivals represent various artistic genres (for example, music, theatre, film, dance, literature and fine arts). (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. Its essentially kind of drowned out in many ways because everybody is picking up on this concept. At the personal level, emotions and identity building are the most important aspects (Hill, 2016), whereas the collective level embodies social (shared) identity, demonstrated in a sense of unity and belonging with other fans (Cavicchi, 1998; Reysen et al., 2017). Bryman, A. Access to this and all other statistics on 80,000 topics from, Show sources information Music-related fandom has been previously investigated in relation to artists (Cavicchi, 1998; Henry and Caldwell, 2007; Vroomen, 2002) and specific musical genres (Hill, 2016; Sinclair and Dolan, 2015), but not so much in relation to music festivals in general (exceptions include Jones, 2015). Quinn, B. and Wilks, L. (2016), Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Vol. 2, pp. 362-375. Accessed March 01, 2023. https://www.statista.com/statistics/1101275/largest-uk-music-festivals/, Statista. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. In this respect, since Finland has been labelled as a land of festivals, in particular music festivals (Luonila and Johansson, 2015), it makes the country a suitable context for the current study on frequent music festival attendance. When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. Awareness and attraction describe a casual spectator whereas attachment and allegiance are more related to fandom. Braun, V. and Clarke, V. (2006), Using thematic analysis in psychology, Qualitative Research in Psychology, Vol. Sofia, a metal fan, emphasized how metal festivals had peaceful participants who behaved themselves: In rap festivals there are like fifty reports to police per evening and in metal festivals there are none during the whole weekend. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. In music festival fandom, knowledge was in-depth information about the favorite festival and music festivals in general, both in Finland and abroad. The shared affect facilitated communication and encouraged bridging (Quinn and Wilks, 2016). Secondly, before and after the festival, frequent festivalgoers as festival fans could be engaged in the production as messengers who can take a role as influencers by sharing the festival's message and vision of consuming the festival experience for a wider audience and newcomers (Luonila et al., 2016, p. 477; see also Suomi et al., 2020). Both quantitative and qualitative analysis attested that frequent festivalgoers were heavy users of live music. Everybody is doing it.. 127-140. 30 No. R(W@&!I9oOf]Oz}8QP{0voy}fs' UTo/o2O.b3R16A\vdK0|}|lgb1xMpZxoKwZ0t}V`hN56TxQ`Ir@c=mC>yNbMUR;-P-cQ8+&} +0?x 8dD*>A)2Tk5dD)a$-S-v7%B[N_g:]#$)=g& '5khc'nSoZH#B|n rE"I 6iE0|E#13}Ai\s, uFzE`ba~]H~)%2#X*b34"Qtb6Eg7Z^J#C}z%J@)' g]%NJ;U?$Aj'2:%crp + (kZm>f{JOx3Cc1yXm0^521249R"+4xIDZM 1, pp. Packer, J. and Ballantyne, J. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). Getz and Andersson (2010, 2020) argued that progress in an event career is first and foremost dependent on the level of involvement. You know that if you attend an event alone you'll surely see at least one familiar face there. (Anna). 2, pp. Impact of length of visit on the perceived benefits of music festival attendance. (2000), A model of serious leisure identification: the case of football fandom, Leisure Studies, Vol. Mean number of attendances in big and small concerts per year per festival visitor type, Background information of web survey respondents (N=3,322), Relationship with music: MannWhitney U-test. Interviewees pointed out how festival behavior comprised a code of conduct one should follow so that other people should be considered. non-commercial websites. Modern music festivals in the U.S. grew out of the establishment and ethos of Woodstock. Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph]. Music-related fandom has been previously investigated in relation to artists and specific musical genres, but not so much in relation to music festivals in general. Looking at the unique number of booked artists, the distribution is similar: out of 9,651 booked artists, 36.3% are Electronic, 16.0% Rock, 12.7% Pop and 11.5% Hip Hop. 2, pp. Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. ), Tiina female, 27 years, boyfriend (not living together), Live music, making music, amateur theatre, nature activities, event surfing, Analytical, independent festival visitor and active volunteer worker in festivals, Live music, regular at a local bar, (theatre), Adventurous, social festivalgoer, lots of extempore participation, wants to visit at least one new festival a year, Changed friends to younger ones as the older friends did not attend festivals anymore; regularly visits festivals abroad, Seppo male, 41, wife and a 16-year-old son, If any free time left: live music, theatre, museum, city holidays, Works in the music industry; started his career as a festival volunteer; visits festivals abroad as part of his work, Live music, exercise, (food and beer festivals, theatre, films, classical music), New festivals: bands Familiar festivals: entirety, Writes articles on festivals and other live music gigs for a fanzine; gets accreditation in 75% of the attended festivals; attends several festivals abroad each year and has acquaintances around Europe whom she meets only at festivals, Live music, bars, floorball, food and drink festivals, Enjoys camping at festivals; divides festivals into home and travel festivals; attends festivals abroad every second year, Live music, reading, exercise, book and music fairs, Follows her favourite artists; front row fan who dances a lot, Nina female, 35, in a relationship (spouse does not attend festivals), Live music, exercise, spending time with friends, (theatre, films), Attends festivals where favourite artists perform; stays in the front row taking photos, Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, songs, and albums to my friends, I usually listen to music, concentrating and burying myself in it, Making and playing music is one of the most important things in my life, Music often creates strong emotions in me, I usually listen to music with friends, acquaintances and like-minded people. Lashua, B., Spracklen, K. and Long, P. (2014), Introduction to the special issue: music and tourism, Tourist Studies, Vol. Sofia, on the other hand, set targets for her festival attendance. However, there were approximately 50,000 individuals participating in the festival since the same people attended the festival for several days. Using several examples, our study demonstrates the importance of social dimensions in music festival attendance, revealing the role of the frequent festivalgoers as important and potential actors in the production processes of festivals and the development activities in the networked production contexts. Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand. The music festival attendance in France has strongly increased from 2017 to 2019. 2, pp. Ticketmaster / 6th June 2019 Festival Finder State of Play Reading & Leeds is the most attended festival They were selected to find specific characteristics that are included in such a high frequency of festival attendance. The artist fandom was demonstrated by being in the front row and taking photos of their idols. Later, Pearce and Lee (2005) renamed the theory as Travel Career Patterns (TCP), removing the hierarchical (ladder) aspect and developing the model further by emphasizing the influence of multiple motives and age. 0000000016 00000 n 2, pp. Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. Get the best reports to understand your industry. to incorporate the statistic into your presentation at any time. For instance, Pauli was familiar with various cashless payment methods used in festivals around Europe. To download a report, please enter your email below. In fandom studies, a specific code of conduct might be related to fan practices, as in the case of football fans (Jones, 2000; Kossakowski, 2017). Festivals are a suitable environment for bonding and spending quality time with friends and family, as everyday routines are left behind. In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. 0000002309 00000 n 74-85. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. (Ed.) 1275-1298. 0000010543 00000 n The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). Chart. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. To scrutinize frequent festivalgoers' motivations and practices in more detail, interviews of eight frequent music festivalgoers were conducted in October 2017. There was a statistically significant, strong positive correlation between them (rs=0.380, p=0.000). 105-126. Hurmerinta-Peltomki, L. and Nummela, N. (2006), Mixed methods in international business research: a value-added perspective, Management International Review, Vol. 19 No. Gardner, 2004). and Barroso, J. 1, pp. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. (2013), Social worlds as a framework for event and travel careers, Tourism Analysis, Vol. Attendance at the 2019 event, which took place Aug. 1-11 was 1,226,000, topping the previous record of 1,196,000 set in 2017. Four Omaha area bands were featured on a local stage at the festival: Jes Winter Band, Noah's Ark Was A . Regarding fandom, this is the fan interest, whose depth or psychological connection (PCM) defines the intensity of fan practices. Meretse, A.R., Mykletun, R.J. and Einarsen, K. (2016), Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Scandinavian Journal of Hospitality and Tourism, Vol. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). You can only download this statistic as a Premium user. Lexhagen, M., Lundberg, C. and Chekalina, T. (2019), Traveling in the footsteps of ABBA, The Journal of Popular Culture, Vol. 4 No. Social practices include bonding, bridging, the sense of community and belonging (cf. and Shankar, A. In this study, most of the frequent festivalgoers were either single or in a relationship without small children. Kinnunen, M., Koivisto, J. and Luonila, M. (2019b), Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Sibelius-Akatemia, Helsinki. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Have you ever taken your children to a live music event such as a gig or concert or music festival? (2016) and Getz and Andersson (2020) defined career progression stages from introduction to mature career or lifestyle. (2015), Visitor discourses on experiences: reasons for festival success and failure, International Journal of Event and Festival Management, Vol. They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. Scotland reported the biggest jump in music tourists, up 38% year-on-year to. Each year, the company offers a Festival Passport that gives audiences access to more than 100 festivals starting at $999. Attendance: 125,000 people. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Knowledge acquisition and accumulation are typical for fandom as often the strength of fandom is tested by the level of knowledge about the fan interest (Sinclair and Dolan, 2015). Currently, you are using a shared account. Aggregate Attendance: 750,000. The study uses a mixed methods research approach and employs two theoretical frameworks: theories of career development and fandom. Find your information in our database containing over 20,000 reports. Nurturing a community driven by purpose, through mentoring. 16 No. ", Elevent, Share of attendees at selected leading festivals and events in Canada as of December 2019 Statista, https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/ (last visited March 01, 2023), Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph], Elevent, July 10, 2020. Co-Creation practices in Tourism: lessons from customer-dominant logic, Tourism Management, Vol leisure. Of the senses and give attendants the experience of a sense of community and (! From 50 countries and over 1 million facts: Get quick analyses with our professional research.... V. 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